2018 Facebook Campaign

Hep-C Testing Awareness


Virginia Department Of Health

The Virginia Department of Health, Division of Disease Prevention (VDH DDP) contracted a paid Facebook campaign promoting free Hep-C testing as part of an effort to prevent the spread of the Hep-C virus. The advertisements were to highlight and promote free HIV testing offered at Walgreens pharmacy locations throughout Virginia.

My Solution
In the fast moving, low attention span world of the internet and specifically social media, few things work work as well as humor and animals. Not only did these ads perform very well there was a 10% increase in area Walgreen visits in regards to free Hep-C testing.