2018 Facebook Campaign

HIV Testing Awareness


Virginia Department of Health

The Virginia Department of Health, Division of Disease Prevention (VDH DDP) contracted a paid Facebook campaign promoting free HIV testing as part of an effort to prevent the spread of the HIV virus. The advertisements were highlight and promote free HIV testing offered at Walgreens pharmacy locations throughout Virginia.

My Solution
Not only did these ads perform very well online, there was a high increase in area Walgreen visits in regards to free HIV testing. So much so that the Virginia Dept. of Health allocated additional funds to create another campaign based on free HEP-C testing that you can view as part of my portfolio.