Gostit is a boutique digital agency based in Portland Oregon that specializes in both inbound and outbound marketing as well as lead generation in multiple online and B&M industries and verticals. When this project came to me in early 2018 they were in need of a full brand identity. Three key components that the brand needed to express was exclusivity, strong credible presence and a unique position.
Settling on the concept of the mythical griffin I illustrated a logo mark inspired by Italian sports cars and "old money". Using dark tones with an aggressive golden counterpoint my goal was to create a style that was fresh but still held notes of old world familiarity and it's air of exclusivity.
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