Launched 2017

Impact Improver Redesign & Shopify Conversion


Impact Improver

Impact Improver is an indoors golf swing practice product created, marketed and sold by LPGA golf pro and highly sought after golf coach Tiffany Faucette. When Tiffany came to me her website not only need a major cosmetic face lift but it also needed to be converted from a WordPress WooCommerce plugin based ecom site to the more stable and reliable Shopify platform.

My Solution
More important to me than designing a "portfolio piece" or some impressive design is creating the right solutions for my clients that provide real results. With Impact Improver I designed the flow and tone of the site to focus on the product, its tactile value with a strong focus on the "pitch". Each part of the design was created to provide a informational based sales funnel. With the launch of the new site in 2018 there was an immediate drastic uptick in time on site, and steady reduction in bounce rate but most importantly a strong sales surge that left this client with their most successful sales quarter yet!